SECTOR GROUP · FASHION & LUXURY GOODS

FASHION & LUXURY

BRAND PROTECTION · IP · SELECTIVE DISTRIBUTION · PARIS

WLA's Fashion & Luxury sector group co-practices trademark protection, anti-counterfeiting enforcement, selective distribution compliance, and luxury brand M&A across every major consumer market simultaneously — anchored in Paris and Milan.

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WHAT WLA CO-PRACTICES IN THIS SECTOR

EVERY LEGAL DIMENSION.
EVERY JURISDICTION.

TRADEMARK PROTECTION

Multi-jurisdiction trademark registration strategy and enforcement — Madrid Protocol coordination, EUIPO proceedings, and national registrations across all markets where the brand trades or plans to trade.

SELECTIVE DISTRIBUTION

Selective distribution network design and compliance under EU VBER and national competition law equivalents — authorised retailer agreements, online distribution restrictions, and grey market enforcement.

ANTI-COUNTERFEITING

Global anti-counterfeiting enforcement — customs enforcement, online marketplace takedowns, physical market enforcement, and criminal prosecution coordination across Asia, Africa, and the Americas.

LUXURY BRAND M&A

Luxury brand acquisitions, IP asset transfers, licensing portfolio restructuring, and brand valuation for M&A — WLA co-practices the full transaction with IP specialists on both sides of every deal.

LICENSING & DISTRIBUTION

International licensing and distribution agreements — royalty structures, quality control provisions, geographic exclusivity, and termination mechanics across multiple legal systems.

DESIGN PROTECTION

Design right registration and enforcement across the EU Community design system, national design registries, and copyright protection for fashion designs across 90+ jurisdictions.

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KEY MARKETS

WHERE THIS PRACTICE
IS MOST ACTIVE.

FRANCE — LUXURY LAW CAPITAL

France governs the world's most valuable luxury brand portfolios. Paris is the home of the ICC and the world's deepest expertise in luxury brand law. WLA France co-practices every dimension.

CHINA — ANTI-COUNTERFEITING EPICENTRE

China is both the world's largest luxury consumer market and the primary source of counterfeit goods. WLA China co-practices trademark enforcement, customs actions, and e-commerce platform takedowns.

UAE — GULF LUXURY CONSUMPTION

The UAE's luxury retail market is among the fastest-growing globally. WLA UAE co-practices trademark registration, selective distribution compliance, and brand protection in the Gulf.

HONG KONG — APAC IP ENFORCEMENT

Hong Kong remains the primary enforcement jurisdiction for IP rights across APAC. WLA HK co-practices customs enforcement, civil proceedings, and cross-border IP litigation.

BRIEF WLA ON YOUR FASHION OR LUXURY LEGAL MATTER. 48 HOURS.

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